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Eggs for dinner isn’t weird: Canadians are loving #EggsAnytime

True egg lovers know it’s not weird to enjoy eggs anytime, whether for breakfast, lunch or dinner. We’re sharing this message with Canadians through our funny new #EggsAnytime marketing platform. It’s making waves among Canadians and advertising experts alike—with the initiative receiving recognition from Canadian marketing magazine Strategy and their 2019 Nice List.

Canadians from coast to coast have seen our #EggsAnytime ads—and the campaign is leaving a strong impression!

Perhaps you’ve seen them on TV or online? Or, maybe you saw content from some of our partners—like Nova Scotia’s Dave Culligan—sharing why eggs for lunch or dinner isn’t weird.

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I’m not the kind of person who loves taking 2 hours to prepare an awesome meal. Love eating them. Hate cooking them (don’t even know how). My favourite cooking hack is to throw eggs on everything from toast, burgers, noodles, rice bowls, you name it. Easy, tasty, healthy. Boom. @eggsoeufs #EggsAnytime #Ad

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Dave is not the only one. We are working with partners across Canada with many passions—from sports to comedy and more—but who all love eating eggs at any time of the day. People like @matterofkat,  @eliepilon and @gsimmerling.

“We want to reframe the way Canadians think about eggs,” says Judi Bundrock, Chief Marketing and Communications Officer of Egg Farmers of Canada. “Eggs have long been loved as a breakfast favourite and this campaign is about getting Canadians to question why they can’t enjoy eggs at any time of the day. With consumers increasingly looking for whole, healthy protein sources, the new campaign encourages Canadians to enjoy eggs at new meals, including lunch and dinner.”

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I was craving a little bit of Paris, so I figured I would make one of my favourite French sandwiches for lunch today! It is quite literally as easy as boiling an egg. Each sandwich contains a sliced hard boiled egg on a bed of lettuce with turkey, dijon mustard, mayo and gherkins. If you are looking for a lower carb version, you could simply turn it into a hard boiled egg salad and replace the bread with some croutons! Eggs for lunch is always a good idea. Bon appetit! . @eggsoeufs #EggsAnytime #Ad

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There are so many quick and easy recipes that are enhanced by eggs. Eggs are packed with essential vitamins and nutrients, and they’re the perfect way to add protein to any meal.

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I'm starting a new business where I come over to your place and cook egg dishes for you any time of the day. This weeks feature is Shakshuka! Poached eggs in a spiced tomato sauce with feta cheese, parsley, and pita bread to dip. It's a fun and unique dish you can make for breakfast, lunch, or dinner. Jk, make it yourself 😆 Get the recipe – eggs.ca (link in bio) @eggsoeufs #EggsAnytime #Ad

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Everyone agrees: eggs are great for any meal. So, what are the best egg dishes for lunch and dinner? Check out eggs.ca for egg recipes, how-to tutorials and inspiration.