National social media challenge to encourage Canadians to share a meal with loved ones and donate to local food banks
TORONTO, November 28, 2018 – Today, Egg Farmers of Canada and Food Banks Canada launch their annual #RecipesThatGive holiday campaign to support those in need and help alleviate hunger in communities across the country. The two organizations have teamed up to challenge Canadians to share a meal with someone they love and donate to their local food bank.
“Each month, more than 860,000 Canadians rely on food banks for help. The holiday season is a very busy time for food banks,” says Chris Hatch, CEO of Food Banks Canada. “We want to create a movement that raises awareness and drives support for the millions of Canadians who turn to food banks for help each year.”
This is why Egg Farmers of Canada and Food Banks Canada are collaborating with prominent Canadian chefs including Lynn Crawford, Matt Basile, Trevor Bird, Craig Flinn and a host of emerging chefs across the country this holiday season. The culinary movement encourages Canadians to pay it forward by sharing a holiday meal with someone they love, sharing it on social media and tagging a friend to do the same.
“For more than two decades, Egg Farmers of Canada has donated more than 1.4 million eggs to their local food banks every year,” says Roger Pelissero, Chairman of Egg Farmers of Canada. “We are a committed partner in Food Banks Canada’s mission to feed the country, and we want Canadians to have access to nutritious and wholesome meals, including fresh, local, high-quality eggs.”
For recipe inspiration from our celebrated partners and to find out more about getting involved, click here. Join Egg Farmers of Canada and Food Banks Canada in helping inspire others to give back by sharing your story and dish using the #RecipesThatGive hashtag.
About Egg Farmers of Canada
Now in its fifth decade as one of Canada’s leading agriculture organizations, Egg Farmers of Canada manages the national egg supply and promotes egg consumption while representing the interests of regulated egg producers from coast to coast. Visit eggfarmers.ca for more information.
About Food Banks Canada
Food Banks Canada supports a unique network of over 3,000 food-related organizations in every province and territory that assists more than 860,000 Canadians each month. Together our network shares over 200 million pounds of essential safe quality food annually, provides social programs that help to foster self-sufficiency, and advocates for policy change that will help create a Canada where no one goes hungry. Visit foodbankscanada.ca for more information.