It’s worth it: Check out our new initiative


Being an egg farmer is more than a job. It’s a way of life. Waking up with the sun in the early hours of the morning. Working 24/7. Learning traditions and techniques passed down from generations of family farming, all while managing a family business. But it’s worth it for the result: fresh, nutritious, delicious eggs for Canadians to enjoy.

Egg farming means working 24/7 but it’s worth it to produce fresh, nutritious eggs for Canadians. Brought to you by Canadian farmers like Valérie from Saint-Jacques-le-Mineur, Quebec, Blake from Masstown, Nova Scotia, and Kate from Holland, Manitoba.

Our new It’s Worth It initiative celebrates the commitment of Canadian egg farmers, and the system that makes their work possible—supply management.

Canada’s system of supply management empowers farmers to deliver fresh, high-quality, locally-produced eggs for Canadians across our country. It strengthens Canadian farms, rural Canada, and our economy, ensuring Canadian communities remain vibrant. It opens the door for the next generation of family farmers and supports world-class on-farm programs for food safety and animal care.

Yes, egg farmers work 24/7 but it’s all worth it—because of the benefits of supply management brings to Canadians.