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Seven trends shaping the foodservice industry in 2023

Canada’s innovative foodservice leaders are always on the hunt for new food trends driven by shifting consumer behaviours. Canadians are hungry for affordable, nutritious and sustainable options to fill their plates. This year’s 2023 Foodservice Trend Report calls attention to seven trends and opportunities shaping the food industry—and shares how eggs are the answer.

Food industry leaders and foodies alike have long appreciated the simplicity, profitability and versatility of eggs. Read on as we share a taste of seven key food trends outlined in the report that foodservice businesses can use to bolster their business in the year—and years—ahead.

Looking for more actionable insights and a deep dive into these trends? Download your copy of our 2023 Foodservice Trend Report.

Eating for value

Eggs remain one of the most affordable protein sources available, providing value for customers and operators alike. In fact, eggs are popping up beyond breakfast menus, with 54% of Canadians saying they’ll consider having eggs as a dinner item and 64% will consider eggs for lunch.1

Eating for values

Whether vegetarian, pescatarian or flexitarian, eggs fit seamlessly into nearly all the major food lifestyles. Additionally, eggs have the lowest environmental impact of any animal protein, making them a sustainable addition to any menu.2

Using the Egg Quality Assurance™ (EQA®) certification mark on menus assures guests that they are enjoying top-quality products. The EQA® certification program shows Canadians that their eggs, produced by Canadian farmers, meet national food safety and animal care standards. Plus, it lets them know their favourite restaurants are supporting local, year-round food sourcing.

Protein on a budget

Canadians are increasingly looking for satisfying and budget-friendly protein options that taste great. The answer? Eggs. Some of the simplest options are among the most popular: A fried egg in a sandwich, a boiled egg chopped on a salad, a poached egg with noodles—the mix-and-match possibilities are endless.

Eggs are the perfect protein, packing all the essential amino acids our bodies need in the right amounts and can be cooked in a variety of ways. And most Canadians who would add an egg to a menu item are comfortable paying between $1.00 and $2.00 extra to do so.3

Brunch: The sensible, sociable splurge

Brunch is a beloved tradition that offers a relaxed and comforting social ritual. “Let’s do brunch!” is a way of enjoying meals with friends without breaking the bank. One third of restaurants are expanding their brunch hours to mid-afternoon growing brunch seating and increasing the opportunity to capitalize on egg-forward dishes.4

Traveling with our taste buds

Global influences continue to see strong growth on menus in Canada, with Mexican, Japanese and Thai cuisines being the top three. Eggs are a pan-cultural staple; they are the ultimate versatile ingredient that pairs well with many different flavours and cooking styles.

Customize that order

More than a quarter of Canadians adhere to a customized diet or specialized eating regimen5, even when dining out. Eggs are a versatile and nutritious option that can accommodate a range of dietary preferences, making them an excellent choice for any menu.

High performance snacking

Gen Z and Millennials are living life on the go and need menu items to match. Egg bites, quiche and frittatas are filling options for busy commuters or post-gym snackers looking for an economical and nutritious snack choice.

Eggs are incredibly versatile and can be enjoyed on their own or incorporated into an array of recipes to add flavour, nutrition and diversity to any meal. For more egg-cellent insights, download your copy of the 2023 Foodservice Trend Report.

1Environics Analytics, September 2022

2 World Resources Institute

3Environics Analytics, September 2022

4Datassential Menu Trends 2022

5Ipsos CHATS 2022 Custom Study – November 2021