Incredible innovation is happening in the egg sector


Every day Canadian farmers use the latest and greatest technology to manage their farms and produce high-quality food for Canadians. Like any industry that strives to do better, we are constantly evolving and looking for new ways to advance. Our farmers are committed to the proactive discovery of research that shapes the future of egg farming in Canada through a range of projects and partnerships. The Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, recently highlighted one of these projects during his Growing Canadian Agriculture cross-country tour: the Hypereye research project.

Canadian eggs are used in a variety of ways. Most are eaten, but others are put to good use in the medical field or in vaccine production. New Hypereye technology developed by researchers at McGill University and supported by Egg Farmers of Ontario will allow industry to determine the best use of an egg from the day it is laid. It will be an exciting leap forward for the industry.

Egg Farmers of Canada Chairman Roger Pelissero (right) shows Agriculture and Agri-Food Minister Lawrence MacAulay (centre) and Member of Parliament Chris Bittle a taste of his egg farm operations.

On July 3, Minister MacAulay paid a visit to St. Ann’s, Ontario—home of Egg Farmers of Canada Chairman Roger Pelissero. At Roger’s family egg farm, Minister MacAulay announced an investment of $844,000 supporting the innovative Hypereye research.

The investment makes possible the continued development of Hypereye technology, which will shape the future of Canadian egg farming. This research will increase the efficiency of Canadian hatcheries, and revolutionize the Canadian egg industry. Its benefits will go beyond Canada’s borders, having a global effect.

From left to right: Member of Parliament for St. Catharines Chris Bittle, Member of Parliament for Niagara Centre Vance Badawey, Agriculture and Agri-Food Minister Lawrence MacAulay, Egg Farmers of Canada Chairman Roger Pelissero and future egg farmer Noah.

“The government has taken a significant step in supporting innovation in Canada’s egg sector,” said Roger Pelissero, Chairman of Egg Farmers of Canada. “This investment in cutting-edge research offers new technology and processes that will help continuously improve and strengthen the entire egg supply chain—in Canada and around the world.”

The stop at Roger’s farm was just one leg in Minister MacAulay’s cross-country Growing Canadian Agriculture tour celebrating the role of agriculture in Canada. And there’s so much to celebrate! Agriculture generates over $110 billion of Canada’s gross domestic product. More Canadians are employed in agriculture than any other manufacturing industry in the country.1

Hypereye research is just one of so many ways Canada’s egg farmers are strengthening their practices and innovating. We’re building a world-class industry all Canadians can be proud of.