Join us and #CrackAYoke this World Egg Day in support of school breakfast programs!


Today—Friday, October 13th—is World Egg Day. It’s a day for celebrating the nutritional power of fresh, nutritious eggs and the people responsible for their production.

To mark World Egg Day, we wanted to highlight the important role eggs can play in the lives of our kids and spotlight an amazing partner, Breakfast Club of Canada.

While a typical school day is often split in two, the majority of the learning takes place in the morning. When you realize that 60% of learning happens before lunch, it becomes clear why breakfast is the most important meal of the day.1 This is a stark reality when compared to the fact that too many Canadian kids are unable to start their day with a nutritious meal, with close to 1 in 5 Canadian kids going to school hungry.2

This is a statistic Breakfast Club of Canada hope to see decline. They provide balanced, healthy meals to thousands and thousands of Canadian children every day, and we’re so proud to help them by providing a million eggs to schools, so more kids can have a healthy, nutritious and protein-packed meal.

Whether it’s boosting choline, providing protein, regulating a child’s weight, replacing sugar, or being an affordable source of such important nutrients as vitamins A, D, E, B12, and more, eggs tick a lot of the nutritional boxes that kids need.

This is why we’re teaming up with Canadian comedian Gerry Dee to celebrate World Egg Day and to remind Canadians that skipping breakfast is no yoke—especially for school age children. Be part of a movement to ensure Canadian kids have the best start in life and share your funniest egg joke or pun using the hashtag #CrackAYoke. We’ll donate $1 to Breakfast Club of Canada for each joke.

So come on, #CrackAYoke! Follow @eggsoeufs on Twitter and Instagram and “like” Get Cracking on Facebook for more information.